What is 24/7 Carbon-Free Electricity?
It means operating on 100% carbon-free electricity, 24 hours per day, 7 days a week. It works by matching electricity demand with carbon-free generation, where and when consumption occurs.
Location-based matching gives a clear demand signal to show where more carbon-free electricity is needed. By purchasing it on the electricity grids where consumption occurs, companies can drive greater impact in the communities where they operate.
24/7 carbon-free electricity will encourage innovation by deploying a broad set of technologies – including increasing renewables, improving battery storage, and using flexible and dispatchable tech to fill gaps when more intermittent carbon-free sources aren’t available.
Businesses taking this ambitious step will not only work towards fully decarbonizing their own electricity consumption, but also drive new solutions to transform electricity systems to run entirely on carbon-free electricity.
Action is needed now to avoid the devastating impact of rising global temperatures.
Innovative leaders are taking an ambitious step to reduce more emissions by transitioning their businesses to be powered by 24/7 carbon-free electricity – every hour, every day, sourced locally.
Google, AstraZeneca, Iron Mountain Data Centers, Shree Cement, Vodafone (UK) and AirTrunk have joined the 24/7 Carbon-Free Coalition pilot as Founding Partners to work with us to shape the campaign before we launch in 2025.
